The Electronic Frontier Foundation (EFF) has announced its decision to cease posting on the social media platform X, citing a substantial decrease in visibility and engagement over recent years. This move marks a significant shift as EFF joins other organizations leaving the platform.
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The Electronic Frontier Foundation (EFF), a non-profit organization advocating for digital privacy and freedom, has announced its decision to discontinue its activity on X, previously known as Twitter. This announcement was made through a blog post on Thursday, indicating the move is largely due to a decline in engagement metrics the organization has experienced on the platform [1][2].
Kenyatta Thomas, a social media and video manager for EFF, elaborated on the decision, noting that the organization previously received between 50 to 100 million impressions monthly on their posts. However, this figure has dwindled significantly over time. In the past year, EFF's posts garnered approximately 13 million impressions in total. Thomas highlighted that the current level of engagement is less than 3% of the reach they achieved seven years ago with the same content efforts [2].
EFF's departure follows a broader trend of organizations re-evaluating their presence on X due to similar concerns. Various news organizations and other entities have been shifting their focus away from X, questioning its efficacy as a tool for communication and audience engagement [1].
EFF has played a notable role in advocating for digital rights and privacy, and its withdrawal from X strategizes a move to other platforms where engagement numbers might better align with its outreach goals. The impact of such departures could influence the platform's ecosystem, prompting discussions on the effectiveness of social media for non-profits and advocacy groups pursuing large-scale audience engagement [2][3].
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